Ethical Directory
The world’s first ethical directory reviving culture

Shop with Confidence
We only share brands here that meet our ethical standards, so you can feel good about every purchase
Ardh Verified
The first certification for culturally diverse ethical brands, recognizing values like social justice and cultural heritage.
Stories That Matter
Dive into the journeys behind each brand, uncovering the passion, culture, and purpose that drive their ethical missions.

Pehhchaan

Darzah

Nöl Collective

Nurnei

Khamsa Co

Lote and Co
.png)
L’Araboutique

HANM
.png)
Vivid By Maryam
Your ethical journey starts here.
Browse with Confidence.
Every brand is handpicked and thoroughly vetted so you can focus on what matters—making conscious choices without the research hassle.
Ardh Verified.
A badge of trust you can rely on. Our certification ensures these brands meet the highest standards of ethics, diversity, and sustainability.
Stories that matter.
Discover inspiring narratives from brands that champion cultural diversity, sustainability, and social impact.