"Sitti" (si-Tee) means my Grandmother in Arabic. Authenticity, inclusivity, self-reliance and sustainability are the values we inherited from our ancestors, passed down over generations. Sitti is a state of mind that transcends borders, rooted in tradition. Sitti supports the UN Sustainable Development Goals (SDGs): SDG 1: End poverty in all its forms; SDG 5: Achieve gender equality and empower all women and girls; SDG 8: Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all, and SDG 10: Reduced inequalities within and among countries.